A Conversation with Jessica Soler

Written by the Oribe Team for their professional newsletter in December, 2014.

At the age of 25, Jessica Soler was a recent hair school grad with only junior experience in salons. But that didn’t stop her from opening her own salon, named Salon Red, in March 1999 in the Atlanta neighborhood of Candler Park. Since then, she’s expanded from eight stylists to 100 employees in five locations throughout the city of Atlanta—three adult-only full-service salons, one with a spa and two kids-focused, salon-meets-toy store locales.

Her growing business and entrepreneurial nature has also fed her crafty tendencies, including making dresses out of recycled materials like hair color boxes, shampoo bottles and hair magazines for her salons’ eye-catching window displays. “I’m almost finished with an Oribe dress using outdated promotional posters. It’s huge and beautiful!” exclaimed Soler. Her creative talents were soon recognized by The Art Institute’s Decatur branch, resulting in the opportunity to create a holiday window display for the school. We spoke with Soler about getting into the hair business, how she manages her salons and the inspiration behind her holiday window display. Read more

Tips & Trends

Styling Tips & Tricks for Winter:

“Mulled wine hair” is characterized by a deep red, almost purple hue with touches of orange and/or chocolate-brown throughout. And let us tell you: It’s just as pretty as the drink is delicious.

 

 

 

 

For natural blondes and bleach blondes alike, the universe brings you the the easiest shade to wear in the blonde family: icy white-blonde, which not only looks gorgeous on its own, but also with pastel undertones, like blue or lavender.

 

 

 

 

 

 

 

Natural or curled … Love them! The more definition and volume, the better, so let ’em run free.

 

 

 

 

 

 

 

 

 

Sleek, sexy, modern, and edgy is what you get when you rock a slicked back hair do.  You can wear it straight and with curls.

 

 

 

 

 

 

 

 

 

Contoured Brows:
Say good bye to the instagram brow of 2018 and welcome a more naturally defined Contoured Brow. This can be created by using two shades of brow powders to give the illusion of fuller yet naturally looking brows.

 
 
 
 
 
 
 
 
 
 
 

Matte Skin is IN:

Ease up on the highlighter and enjoy a matte skin finish with a medium to full coverage foundation. Apply using a damp brush starting in the center of the face and working your way out.