Written by the Oribe Team for their professional newsletter in December, 2014.
At the age of 25, Jessica Soler was a recent hair school grad with only junior experience in salons. But that didn’t stop her from opening her own salon, named Salon Red, in March 1999 in the Atlanta neighborhood of Candler Park. Since then, she’s expanded from eight stylists to 100 employees in five locations throughout the city of Atlanta—three adult-only full-service salons, one with a spa and two kids-focused, salon-meets-toy store locales.
Her growing business and entrepreneurial nature has also fed her crafty tendencies, including making dresses out of recycled materials like hair color boxes, shampoo bottles and hair magazines for her salons’ eye-catching window displays. “I’m almost finished with an Oribe dress using outdated promotional posters. It’s huge and beautiful!” exclaimed Soler. Her creative talents were soon recognized by The Art Institute’s Decatur branch, resulting in the opportunity to create a holiday window display for the school. We spoke with Soler about getting into the hair business, how she manages her salons and the inspiration behind her holiday window display.Read more
Salon Red Owner Jessica Soler’s Styling Tips & Tricks for Fall 2018:
Center Parts are making a comeback this year in a big way! A simple, sophisticated style that is an easy quick change to anyone’s look.
TIP: Try using a fine tooth comb to get a perfectly straight line. This will also help pull the hair tighter and show off the part.
PRODUCT: A spritz of the Oribe Shine Spray or Impermeable Anti-Humidity spray will keep this style looking sleek and clean all day.
Curtain Bangs are a fun flirty way to spice up your fall fashion. They will draw attention towards the eyes and instantly add youthfulness to the face.
TIP: For a look that is sure to turn heads, the Curtain Bang also looks gorgeous paired with a ponytail!
PRODUCT: When blowing out the bangs, try a little of the Bumble&Bumble Grooming Crème in damp hair to give the hair a polished but still soft and lived-in appearance.
Slicked Back Hair is being done by both men and women this fall. It is a super quick and easy style to add elegance to any length haircut.
TIP: Tucking the hair behind the ears will help to control the look to keep it lasting all day.
PRODUCT: Bb Gel is a great go-to for creating a smooth finish with enough memory to hold the slicked shape through any event.
Wet Looks are also a fast growing trend. Whether it be waves or looking like you just came out of the rain. If leading current trends is important to you this would definitely be a style you should count on Rocking Fall 2018.
TIP: Selecting the right product is a must because it can make or break the overall style.
PRODUCT: If your goal is to enhance the natural curl pattern, a little goes a long way with a cocktail of Oribe Curl Control Crème & Oribe Curl Gloss. For a less textured glossy look, this type of style can be achieved with a small amount of Hairdresser’s Invisible Oil added into damp hair.
Flicked Out Ends is a soft and easy style for women who like to wear shoulder length hair but are bored with the “mom-bob” look.
TIP: This look can be combined with any of the styles listed above to add a bit of interest.
PRODUCT: Be sure to play with some of the Bb Crème Contour to give the piece-y effect desired!
Accessory Trends to add a bit of flair-Claw clips Head Bands Bows/Ribbons Bobby pins These are items your going to want to add to your arsenal of accessories: