A Conversation with Jessica Soler

Written by the Oribe Team for their professional newsletter in December, 2014.

At the age of 25, Jessica Soler was a recent hair school grad with only junior experience in salons. But that didn’t stop her from opening her own salon, named Salon Red, in March 1999 in the Atlanta neighborhood of Candler Park. Since then, she’s expanded from eight stylists to 100 employees in five locations throughout the city of Atlanta—three adult-only full-service salons, one with a spa and two kids-focused, salon-meets-toy store locales.

Her growing business and entrepreneurial nature has also fed her crafty tendencies, including making dresses out of recycled materials like hair color boxes, shampoo bottles and hair magazines for her salons’ eye-catching window displays. “I’m almost finished with an Oribe dress using outdated promotional posters. It’s huge and beautiful!” exclaimed Soler. Her creative talents were soon recognized by The Art Institute’s Decatur branch, resulting in the opportunity to create a holiday window display for the school. We spoke with Soler about getting into the hair business, how she manages her salons and the inspiration behind her holiday window display. Read more

Tips & Trends

Tips & Trends from Stylist Tayanna
Hair Tip: Deep Condition . Hair Mask (Masque)

Let’s get into hair treatments. Hair treatments excellent services that contribute to gradually strengthening hair in a short time frame (with a REGIMEN of course)

– This product has a pudding-like consistency that penetrates the first layer of the hair strand. Hydrates the hair and adds shine.
-Can be done up to 2 to 3 times a month per salon visits, with a clear plastic cap under heat for 15-20 min. -Not too heavy for most hair types/textures

-This product ranges from a butter cream-like consistency to a clay-like consistency that penetrates the first and second layers of the hair strand. Hydrates, add shine, *loosens a tight scalp -Can be done up to 2 times a month per salon visit, with a clear plastic cap or uncovered under heat or hair steamer for 15-20 min.
-It’s thick consistency may be too heavy for finer hair, but is possible for ALL hair types/textures