The Story of Salon Red 2015

The Story of Salon Red- Jessica Soler



We love our community, caring for, and serving our guests as individuals and through experience. This year I am pushing the envelope with my team to grow through trial and error as we open ourselves up to new adventures.

This is an endeavor that is very personal for me and a lot of blood, sweat and tears have happened over the sixteen years to bring me to this part of my journey. To say that I am SUPER EXCITED is an understatement. I hope you will follow this blog each month to see how our story unfolds this year.

I would also like to take this opportunity and introduce a new addition to the Salon Red brand, our CREATIVE TEAM: Misti Dort, Madison Silva, Jasmine Howard, Brie Nichols, Zach Davis, Britany Means, Nikki Thomas, Elise Kelly, Kat Alexander, and Jacq Tackett. This team of ten will be led by creative visionary Jessica Soler. Not only will the team be working here in Atlanta but they will focus on projects and education nationwide. It will be our mission to not only invoke creative influences in each other, our company and community, but to help expand our impact in our industry.

Please take a look at the faces of our Creative Team in this short video:

Several Members of the Team (including myself) are currently working on projects to enter a competition by Bumble and Bumble, inspired by their Global Artistic Director Laurent Philippon’s book, Fashion and Fantasy. Here is a sneak peak at some of what I’ve been working on to share throughout the year…

I cannot wait to share more of our passions and visions!!!!!

Jessica Soler, Owner


Serious Business for Salon Red

Serious Business for Salon Red

The Serious Business 2015 conference will be held in NOLA, January 18-19 in the New Orleans Theatre at the Convention Center. Along with Jessica Soler, Salon Red is sending two first timers, stylists Madison Silva and Misti Dort, both who work in our  Downtown Decatur Location. The theme of the conference this year is “Naked,” as in practicing transparency in business. Recent studies have shown the benefits of transparency; it is not only ethical, but it is good for the growth of a business, as well as an individual.

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A Conversation with Jessica Soler

Written by the Oribe Team for their professional newsletter in December, 2014.

At the age of 25, Jessica Soler was a recent hair school grad with only junior experience in salons. But that didn’t stop her from opening her own salon, named Salon Red, in March 1999 in the Atlanta neighborhood of Candler Park. Since then, she’s expanded from eight stylists to 100 employees in five locations throughout the city of Atlanta—three adult-only full-service salons, one with a spa and two kids-focused, salon-meets-toy store locales.

Her growing business and entrepreneurial nature has also fed her crafty tendencies, including making dresses out of recycled materials like hair color boxes, shampoo bottles and hair magazines for her salons’ eye-catching window displays. “I’m almost finished with an Oribe dress using outdated promotional posters. It’s huge and beautiful!” exclaimed Soler. Her creative talents were soon recognized by The Art Institute’s Decatur branch, resulting in the opportunity to create a holiday window display for the school. We spoke with Soler about getting into the hair business, how she manages her salons and the inspiration behind her holiday window display. Read more

Tips & Trends

Tips & Trends from Stylist Tayanna
Hair Tip: Deep Condition . Hair Mask (Masque)

Let’s get into hair treatments. Hair treatments excellent services that contribute to gradually strengthening hair in a short time frame (with a REGIMEN of course)

– This product has a pudding-like consistency that penetrates the first layer of the hair strand. Hydrates the hair and adds shine.
-Can be done up to 2 to 3 times a month per salon visits, with a clear plastic cap under heat for 15-20 min. -Not too heavy for most hair types/textures

-This product ranges from a butter cream-like consistency to a clay-like consistency that penetrates the first and second layers of the hair strand. Hydrates, add shine, *loosens a tight scalp -Can be done up to 2 times a month per salon visit, with a clear plastic cap or uncovered under heat or hair steamer for 15-20 min.
-It’s thick consistency may be too heavy for finer hair, but is possible for ALL hair types/textures

6 Things You Don’t Know About Timothy Hays

headshot-timothy hays

In the nearly six years that Timothy Hays has been with Salon Red, he’s made quite the impression. Our resident geeky rock star, Timothy’s love for all things Doctor Who, Sci-Fi, and board games is out-shadowed by his immense talent and style. As Timothy celebrates several personal milestones this month, we want to show the love by pulling back the curtain and getting to know him just a bit more! So sit back, relax, and keep reading after the jump to learn 6 Things You Don’t Know About Timothy Hays.

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Beat The Heat: 3 Steps to Silky Smooth Hair All Summer Long

Hairdresser's Invisible Oil Family of Products

Summer heat waves are here already, and odds are you’re already starting to experience some of the frizz-fried and wild hair that comes with all that heat! Bumble & bumble’s Hairdresser’s Invisible Oil has long been the go to product to protect hair from heat, and smooth out those frizzy fly-aways, but it’s the newly launched Hairdresser’s Invisible Oil family that’s going to be the real hero this summer!

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Oribe’s Gel Serum

Forget what you know about gel. This magical, gold-flecked potion with active moisturizing agents brings sophisticated hold with shine rather than stiffness. Gorgeous.

Work through wet hair. Air dry, blow out—your call.

Oribe’s Creme For Style

Superior style and substantial shine are a quarter-size dollop away. This stylists’ staple offers firm yet flexible all-day hold and tames frizz with rich moisturizers. Loves curly and straight hair equally.

Work through hair (wet or dry). Style.